How We Actually Started
Back in 2018, I was consulting for a manufacturing company that was hemorrhaging money. Their books looked fine on paper, but when we dug deeper, they were spending 40% more than their competitors on raw materials simply because they'd never benchmarked their costs properly.
That lightbulb moment led to jalateloaleon. We realized most businesses have no idea where their money really goes compared to others in their industry. They're making budget decisions based on gut feelings rather than data.
So we built a company around one simple idea: give businesses the financial intelligence they need to make smarter decisions. No fancy jargon, no complex theories – just real numbers that help real people run better businesses.